FAQs

🧀 Overview & Event Format FAQs

What is Homage2Fromage?

Homage2Fromage is a popular UK cheese tasting event format founded in 2011 in Leeds. It provides fun, informal and unpretentious cheese tasting events in pubs, bars, and venues nationwide.

Unlike stuffy, overly formal wine-and-cheese tastings, Homage2Fromage focuses on generous portions, social atmosphere and accessible cheese education.

How does the Homage2Fromage event format work?

Homage2Fromage events follow a unique, blind-tasting format designed to be social and engaging:

1. 8 Specially Curated Cheeses: Every monthly event features 8 different cheeses curated around a unique theme (e.g., Great British, Regional Specials, Continental Classics.

2. Blind Tasting: Cheeses are displayed as whole as possible, numbered 1 to 8 without revealing their names so guests can sample without prejudice.

3. The "3-2-1 CHEESE!" Countdown: After a tactical wait, CHEESE is called. Guests help themselves to thumb-sized portions along with crackers, breads, and our signature chutneys.

4. Numbered Tasting Plates: Guests use specially printed numbered plates to keep track of each cheese sample and jot down notes.

5. The Big Reveal: At the end of the evening, the host reveals the identity, producer, history, and flavour profile of all 8 cheeses, answering questions and providing guidance on where to buy them.

What is included in a Homage2Fromage ticket?

A ticket typically includes:

• Generous portions of 8 curated cheeses.

• Unlimited accompaniments (bread, crackers, signature chutneys).

• A custom numbered tasting sheet and plate.

• A fully guided host presentation and cheese history breakdown.

📦 Homage2Fromage Cheese Event Kit FAQs

What is the Homage2Fromage Cheese Event Kit?

The Homage2Fromage Cheese Event Kit is a cheese tasting event system designed for pubs, craft beer bars, taprooms and venues. It allows them to host professional, ticketed cheese tasting nights without the need for any prior cheese expertise or complex event planning.

What comes inside the Cheese Event Kit?

Each Event Kit delivers everything required to host a turn-key event:

• Curated Cheeses: FIVE high-quality cheeses.

• Accompaniments: Our signature Homage2Fromage chutneys.

• Event Supplies: Custom-printed disposable plates, table dressings, decor and guest tasting sheets.

• Digital & Marketing Assets: Printed tickets, high-resolution promotional posters, social media templates, ticketing guidance, and full step-by-step instructions.

• Host Training: Training and background notes so you can present with complete confidence.

How does ticket revenue and pricing work for venues using the Kit?

The Event Kit operates on a fixed-cost model, allowing venues to generate profit on ticket sales while boosting bar revenue:

📈 Event Success & Business Impact FAQs

Why is the Homage2Fromage format successful for venues?

• Drives Midweek Footfall: Transforms quieter nights (typically Monday through Wednesday) into well-attended ticketed events.

• High Margin & Low Friction: Venues keep ticket profits and drive high-margin drinks sales (wine, craft beer, cider pairing).

• Viral Social Media Appeal: Whole cheeses and tasting platters generate organic social media photos and marketing content.

• Repeat Customer Attraction: Attracts new demographics who return to the venue as regular patrons.

• Staff Engagement: Turnkey video training makes hosting fun and educational for venue staff.

For how long has Homage2Fromage been running events?

Homage2Fromage was founded in 2011 and has been successfully running cheese tasting events across the UK for over 14 years.